I have had an unexpected journey into writing.


I flitted from patisserie to private banking recruitment to black truffle dealing before becoming a mozzarella hustler for a food wholesaler. Here, I learned how to sell the sizzle of the Italian sausage. Here, I started my writing career with snappy copy on jam jar stickers. Here, I realised I could probably write better things. So, I struck out on my own. No contacts and no clue. I relish a challenge.

Fast forward five years, and I work as a brand writer for food and drink. I’ve built a business from nothing. I’m entirely self-taught. I’ve worked on brand strategy, brand positioning and copywriting for products that are now sold in the likes of Selfridges, Wholefoods, Planet Organic, Amazon Fresh and Ocado. I’ve collaborated with award-winning branding agencies. From my jam jar beginnings, I’m proud.

I write because I believe that infusing business with joy through wit and words is a worthwhile thing. Words matter. Work with me to make yours count.