I have had an unexpected journey into writing.

I flitted from patisserie to private banking recruitment to black truffle dealing before becoming a sales dogsbody for a food wholesaler.

Here, I learned how to sell the sizzle of the Italian sausage. Here, I started my writing career with snappy copy on jam jar stickers. Here, I realised I could probably write better things.

So, I struck out on my own. No contacts and no clue. I relish a challenge.

Fast forward 4.5 years, and I work as a freelance brand writer. I’ve built a business from nothing. I’m entirely self-taught. I’ve worked on creative strategy and copywriting for fabulous products that are now sold in the likes of Selfridges, Wholefoods and Waitrose. From my jam jar beginnings, I’m proud.

I write commercially because I believe that infusing business with sparks of beauty and joy through wit and words is a worthwhile thing. Words matter. You can bring a smile to the mind, a splash of colour to a grey day.

I hope my work sparks joy for you today.

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