Brief: Rebrand an American Writers' Museum for young families
Solution: Drawing on themes in American literature and memories of bedtime stories, I paired a bright kit of divergent typography and geometric shapes with surreal duotone imagery and a dynamic grid.
Packaging for a range of pencils targeted at frustrated creative professionals.
Nub: Student Brief
Brief: Package pencils to appeal to creative professionals
Solution: Drawing on design stereotypes and the frustrations of the everyday creative process, I combined Swiss-inspired typography, containers and a muted colour palette with a kit of raging pencil scribbles.
Iceberg: Student Brief
Brief: Create a brand experience to increase Iceland's appeal to foodie hipsters.
Solution: Inspired by Shoreditch pop-ups, Brick Lane poster art and Iceland's luxury frozen range, I paired a tongue-in-cheek tone of voice with abstract crops and bright typography on a dynamic grid.
Hunter or Prey
Hunter or Prey: student brief
Brief: Create a fold-out brochure and event identity for an Assassin-themed film festival
Solution: Starting with the ideas of hypervigilance and foreboding, I created a kit of blurred monochrome graphic elements, combining them with condensed, claustrophobic typography in a violent orange.
Gormenghast: student brief
Brief: Bring dark tale to life using handmade elements.
Solution: Drawing on themes of malevolence, chaos and decay, I used a Japanese marbling technique to create ink patterns on water ripples, then transferred them to distressed silk.
Scarpetta: student brief
Brief: Rebrand a traditional Tuscan trattoria for a London pop-up launch.
Solution: Taking inspiration from 1960s Italian graphic design, I drew a kit of gestural pen illustrations of traditional ingredients and kitchenware, combining them with modern Italian typography and a popping Mediterranean colour palette.