Get Lost.

In the time of the Citymapped journey, where efficiency trumps serendipity, wandering off feels like a radical act. The choice to step away from street maps and instastory check-ins, to check out and veer off-course, is a bit odd. To be deliberately, conspicuously alone in the world feels forbidden. It’s exciting. It’s weird. For my creative process, it’s vital.

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Oh Mr Ambassador, You Are Spoiling Us

My first brand love affair happened when I was five. It was with a box of Ferrero Rocher. Third prize in my school’s Christmas tombola, they beckoned to me over remnants of mince pies and peanut fragments. I had lusted over those gleaming golden balls ever since the Ambassador’s Reception…

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The Gastro-Imperative

I want to make you ravenous. I want you to be so hungry from reading my copy, that you’ll ravage the packaging of the product I’m advertising in a fit of hunger-fuelled passion, licking the tips of your fingers as you relish every last morsel. I am the devil on your shoulder. I am a food and drink copywriter.

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